JAZZ BY URBANDALE
Jazz Homes by Urbandale Construction required a new name and branding for a condominium development in Kanata, Ontario, Canada that was to be marketed towards people between the ages of 25 to 40 years of age.
After extensive research regarding the target consumer, I presented a number of names for the new development before Jazz was chosen. I also provided much of the ad copy and names for each condominium model.
The next step was to create a logo that could be used to identify this campaign in magazines, newspapers, e-mail advertisements and on billboards.
Once the final version of the logo was approved, I laid out approximately three advertisements per week for different publications and the billboards for the building site.